Experience the peace of mind that comes from knowing you’re supported by a trusted partner who truly cares about you.

Since 1961, we've been here for you.

At LaForce Insurance Agency, we stand out by offering top-tier insurance products combined with dependable, trustworthy service from dedicated local agents. With a legacy of excellence since 1961, we are committed to providing personalized protection that meets your unique needs, backed by the local expertise with integrity you can rely on for your entire life.

Services

Personal
Insurance

Protect your home, auto, and personal belongings with tailored coverage options. We want to help cover what’s important to you and not oversell you on policies you don’t need.

Specialized
Coverage

Do you have hard to insure items like classic cars, sports memorabilia, or a Barbie collection? We partner with several companies to offer specialized protection.

Claims
Assistance

Our team is here to guide you through the claims process, ensuring a smooth and efficient experience.

Our clients speak for us.

"Absolutely wonderful group of people worked with us for best price insurance!"

– Kimberley N.

"Chuck is my agent and he advised me on different policies. I have told several people about him and his service."

– Sandra H.

"I moved here from out of state and had to update insurance. The staff was very friendly, and I was taken care of quickly."

– Scott W.

"I would like to thank EVA WILLIAMS for helping me so much. She is wonderful. She helped me change my Auto and Home Policies to Allstate. She got me MORE coverage and SAVED me MONEY. All the People there are Friendly. They treat you like Family. I Love Them ALL."

– Jerry G.

"Eva Williams has been wonderful getting me set up from a Florida agency to Allstate in Tennessee. Originally my real estate agent recommended a different group but after 10 days nothing had been done. Eva got the job done in one hour. I recommend her highly."

– Pamela I.

"Chuck Morrow and the whole LaForce Agency truly has done an outstanding job with my personal insurance… Chuck and his team were so good about making sure my needs were met and following up with me to make sure all was going well. Top notch professionalism and advice."

– CJ S.

"I did an online application and then spoke with your representative on the phone to confirm I had done everything correctly. She was very helpful. (Also saved me money!!!!!) So, thank you for reassuring me there are still good businesspeople in this world!"

–Joan O.

"The staff is friendly and courteous. They took excellent care of my needs."

–Jene T.

"I wouldn't consider an insurance office as a fun place but this one is. Very knowledgeable, efficient and pleasant staff. Highly recommend this office."

–Angie B.

News & Updates

Let LaForce Be With You

Join us for our 3^rd Annual May LaForce Celebration on May 2^nd from 10am-1pm at our office, 525 W Lamar Alexander Pkwy! Chuck’s Concessions will be onsite for lunch.

Best Friends Deserve the Best

Can you afford an unexpected visit to the vet? Unexpected vet bills can be stressful, but with Embrace cat and dog insurance you don’t have to choose between your pet and your savings. Call one of our agents to learn more.

Keep Your Classic on the Road

Hagerty protects the cars that people love. From Antique Cars and Motorcycles to Race Cars and Custom Imports, if you love cars you belong with Hagerty. Contact us for more information.

Are You at Risk?

No matter your assets, one legal judgment could put all you have at risk. A Personal Umbrella Policy, or PUP, can provide additional protection.

525 W. Lamar Alexander Pkwy.
Maryville, TN 37801

We are committed to protecting your information.